Campaigns


Parents Who Host, Lose the Most 

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The Parents Who Host, Lose the Most (PWH) public education campaign was initiated in April 2007 seeking to educate parents about Virginia underage drinking laws and facts associated with teen drinking. The campaign has been recognized yearly by a resolution issued by the Fairfax County Public Schools (FCPS) School Board and a proclamation issued by the Fairfax County Board of Supervisors. Fairfax County Public Schools (FCPS) School Board issued a 2014 resolution recognizing May as "Parents Who Host, Lose the Most" month in Fairfax County. 

The Unified Prevention Coalition of Fairfax County donated PWH banners to each Fairfax County high school in 2012 to put up in sports stadiums and gyms. The banners highlight the Fairfax County Police Department non-emergency phone number to call to report underage drinking parties. Calls can be anonymous. Replacement banners may be purchased from UPC. 

Thomas Jefferson High School for Science and Technology (TJHSST) sports a UPC-donated banner.

Thomas Jefferson High School for Science and Technology (TJHSST) sports a UPC-donated banner.

PWH Fact Cards are available to download in both English and Spanish (Side 1, Side 2). 


Project Sticker Shock

                                                                                                                         Youth Council doing a Sticker Shock in June 2017.

                                                                                                                         Youth Council doing a Sticker Shock in June 2017.

Project Sticker Shock is a program made available from the Virginia Department of Alcoholic Beverage Control education unit. This is a community awareness campaign designed to educate and increase compliance of Virginia underage drinking laws by reaching out to those over 21 who purchase alcohol and may provide it to minors. Youth accompanied by local police officers and adult leaders go to businesses who agree to allow them to place bright informational stickers on beer or wine packaging they will then sell. The project represents a partnership among youth, concerned parents and community members, prevention professionals, law enforcement and businesses that sell alcohol products. 

UPC's Youth Council participates in Project Sticker Shock three times per year.